A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists
Richard Hayes ;
Daniel Grossman ;
Union of Concerned Scientists.
| [S.l.] : Rutgers University Press
We need to talk -- Hope for the best, prepare for the worst -- Why reporters do what they do -- Do you hear what you're saying? -- Mastering the interview -- A reporter's most trusted source : you -- Choosing the right communication tools -- The[...]