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Seeing what's next : using the theories of innovation to predict industry change

Clayton M. Christensen, Author ; Scott D. Anthony, Author ; Erik A. Roth, Author | [S.l.] : Harvard Business School Press | 2004

When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situati[...]