Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /
Catherine Kaputa, Author
| Boston, MA : Nicholas Brealey Pub.
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retaile[...]
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