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Innovation equity : assessing and managing the monetary value of new products and services

Elie Ofek, Author ; Eitan Muller, Author ; Barak Libai, Author | [S.l.] : University of Chicago Press | 2016

From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are [...]