LIBRARY

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Innovation management and new product development

Paul Trott, Author | Harlow : Pearson | 2021

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to manag[...]

Building brand communities : how organizations succeed by creating belonging /

Carrie Melissa Jones, Author ; Charles H. Vogl, Author | Oakland, CA : Berret-Koehler Publishers | 2020

"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer an[...]