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Strategic alliance management

Brian Tjemkes, Author ; Pepijn Vos, Author ; Koen Burgers, Author | London : Routledge | 2018

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with stat[...]

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Branding yourself : How to use social media to invent or reinvent yourself

Erik Deckers, Author ; Kyle Lacy, Author | Indianapolis, Ind. : Que Pub. | 2011

Two leading social media consultants show you how to use today's social media platforms to attract new business and job opportunities.

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The whuffie factor

Tara Hunt, Author | New York : Crown Business | 2009

Everyone has heard about using blogs and social networks such as Facebook and Twitter to grow a huge customer base--but how do you do it? Money isn't the capital of choice in online communities, it is whuffie--social capital--and how to raise it[...]

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The digital business ecosystem

Angelo Corallo, Editor ; Giuseppina Passiante, Editor ; Andrea Prencipe, Editor | Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing | 2007

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