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Marketing the moon : the selling of the Apollo lunar program /

David Meerman Scott, Author ; Richard Jurek, Author | Cambridge, MA : The MIT Press | 2014

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a governm[...]