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Title:
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Designing for growth : a design thinking tool kit for managers
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Authors:
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Jeanne Liedtka, Author ;
Tim Ogilvie, Author
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Material Type:
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book
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Publisher:
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New York : Columbia University Press, 2011
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ISBN / ISSN / EAN :
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978-0-231-15838-1
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Format:
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227 p. / ill. / 22 cm
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Bibliography note:
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Includes bibliographical references
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Languages:
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English
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Class number:
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HD53
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Subjects:
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Creative ability in business
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Engineering design
;
Technological innovations
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Description:
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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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Format :
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In print
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=10134
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