| Title: | Traction : how any startup can achieve explosive customer growth / |
| Authors: | Gabriel Weinberg, Author ; Justin Mares, Author |
| Material Type: | book |
| Publisher: | New York : Portfolio/Penguin, 2015 |
| ISBN / ISSN / EAN : | 978-1-59184-836-3 |
| Size: | xiii, 222 pages / 23 cm |
| Bibliography note: | Includes index |
| Languages: | English |
| Class number: | HD62.5 |
| Subjects: | Marketing--Management ; New business enterprises ; Success in business |
| Description: | Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier--fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=10342 |
Copies in the Library (1)
| Barcode | Call number | Media type | Location | Section | Status | Donated by | Digital Bookplate |
|---|---|---|---|---|---|---|---|
| 014099 | HD62.5.W44 2015 | Book | ISU Library | Main collection | Available |
