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Title:
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Hit makers : how things become popular
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Authors:
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Derek Thompson, Author
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Material Type:
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book
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Publisher:
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[S.l.] : Allen Lane, 2017
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ISBN / ISSN / EAN :
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978-0-241-21602-6
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Size:
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344 p. / 24 cm
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Bibliography note:
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Includes bibliographical references and index
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Languages:
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English
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Class number:
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HM621
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Subjects:
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Consumption (Economics)
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Marketing--Social aspects
;
Popularity--Social aspects
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Description:
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In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=10580
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