| Title: | Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / |
| Authors: | Paul Smith, Author |
| Material Type: | book |
| Publisher: | New York : American Management Association, 2012 |
| ISBN / ISSN / EAN : | 978-0-8144-2030-0 |
| Size: | viii, 280 p. / 24 cm |
| Bibliography note: | Includes index |
| Languages: | English |
| Class number: | HD30.3 |
| Subjects: | Communication in management ; Leadership ; Organizational behavior ; Storytelling |
| Description: | Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. his how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=10901 |
Copies in the Library (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 014196 | HD30.3.P38 2012 | Book | ISU Central Campus library | Main collection | Available |
