|Title:||The importance of small decisions|
|Authors:||Michael J. O'Brien, Author ; R. Alexander Bentley, Author ; William A. Brock, Author|
|Publisher:||Cambridge, MA : The MIT Press, 2019|
|ISBN / ISSN / EAN :||978-0-262-03974-1|
|Size:||xix, 139 p. / ill, / 21 cm|
|Bibliography note:||Includes bibliographical references and index|
How people make decisions in an era of too much information and fake news.
Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making.
Copies in the Library (1)
|Barcode||Call number||Media type||Location||Section||Status|
|013754||BF448.O27 2019||Book||ISU Central Campus library||Main collection||Available|