| Title: | Commercialization of the ISS beyond 2024 |
| Authors: | Evon Koprowski, Author |
| Material Type: | ISU Individual Project |
| Publisher: | Illkirch-Graffenstaden (France) : International Space University, 2020 |
| Size: | 1 electronic resource (vii, 61 p.) / col. ill. |
| Bibliography note: | Includes bibliographical references |
| Languages: | English |
| Class number: | HD9711.75 |
| Subjects: | International Space Station (Space stations) ; Mir (Space station) ; Space industrialization ; Space stations ; Space tourism |
| Description: |
This report details NASA’s motivations, shows how the Russian Mir space station achieved their commercialization goals, and focuses on three key areas that will help contribute to commercial success: these being space tourism, filming in space, and advertising partnerships. Flourishing commercialization of the ISS depends on successfully motivating the market to see its value, and not just through industry and space enthusiasts. Recommendations are to develop a new brand and audience through a commercialization office for Tourism, Entertainment and Media, capitalize on corporate partnerships, and develop a more
human-focused approach. This new era for the ISS will still champion international cooperation and diversity, but with a stronger link between technology and culture. It will also interact with everybody on the planet through partnerships as never before, helping it become the ‘People’s Space Station’. |
| ISU program : | Master of Space Studies |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=11118 |
Read online (1)
 Koprowski, Evon_IPR (22.4 MB) Adobe Acrobat PDF |
