| Title: | Principles of strategic management |
| Authors: | Tony Morden, Author |
| Material Type: | eBook |
| Edition statement: | 3rd ed. |
| Publisher: | Aldershot, England : Ashgate, 2017 |
| Series: | Innovative business textbooks |
| ISBN / ISSN / EAN : | 978-0-7546-4474-3 |
| Format: | 1 online resource (x, 627 p.) / ill. |
| Languages: | English |
| Subjects: | Strategic planning |
| Description: | his new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development. |
| Format : | Online |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=11230 |
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