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Title:
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Strategic alliance management
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Authors:
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Brian Tjemkes, Author ;
Pepijn Vos, Author ;
Koen Burgers, Author
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Material Type:
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book
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Edition statement:
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Second Edition.
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Publisher:
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London : Routledge, 2018
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ISBN / ISSN / EAN :
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978-1-138-68467-6
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Format:
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xv, 424 pages / 25 cm
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Bibliography note:
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Includes bibliographical references and index
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Languages:
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English
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Class number:
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HD69.S8
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Subjects:
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Strategic alliances (Business)
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Description:
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Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with state-of-the-art theoretical insights, evidence-based managerial guidelines and a business case illustration. Additional chapters detail on contemporary alliance management challenges, including co-opetition and business eco-systems. Other chapters highlight the role of alliance professionals, alliance capabilities and paradoxical challenges in alliance relationships.
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Format :
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In print
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=11251
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