|
Title:
|
Understanding the global market : navigating the international business environment /
|
|
Authors:
|
Bruce David Keillor, Author
|
|
Material Type:
|
book
|
|
Publisher:
|
Santa Barbara, CA : Praeger, 2013
|
|
ISBN / ISSN / EAN :
|
978-1-4408-0301-7
|
|
Size:
|
x, 180 p. / 25 cm
|
|
Bibliography note:
|
Includes index
|
|
Languages:
|
English
|
|
Class number:
|
HF1359
|
|
Subjects:
|
International business enterprises
;
International economic relations
;
International trade
|
|
Description:
|
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. he accessible, practitioner-oriented information in this book provides business people with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets.
|
|
Permalink:
|
https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=11282
|
