| Title: | Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / |
| Authors: | Leonard M. Lodish, Author |
| Material Type: | book |
| Edition statement: | Second edition. |
| Publisher: | Old Tappan, NJ : Pearson Education, 2016 |
| ISBN / ISSN / EAN : | 978-0-13-399333-2 |
| Size: | xx, 376 p. / ill. / 24 cm |
| Bibliography note: | Includes index |
| Languages: | English |
| Class number: | HD62.5 |
| Subjects: | Industrial management ; Marketing management ; New business enterprises--Management |
| Description: | This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics, pioneered by some of today's most successful and disruptive companies, including Google, Quidsi (diapers.com), Apple, Victoria's Secret, Anki, Pebble, Metricstream, and Warby Parker. These high-impact methods will help entrepreneurs achieve immediate, bottom-line results through more effective marketing. |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=11344 |
Copies in the Library (1)
| Barcode | Call number | Media type | Location | Section | Status | Donated by | Digital Bookplate |
|---|---|---|---|---|---|---|---|
| 013877 | HD62.5.L63 2016 | Book | ISU Library | Main collection | Available |
