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Title:
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Building brand communities : how organizations succeed by creating belonging /
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Authors:
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Carrie Melissa Jones, Author ;
Charles H. Vogl, Author
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Material Type:
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book
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Edition statement:
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First edition.
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Publisher:
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Oakland, CA : Berret-Koehler Publishers, 2020
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ISBN / ISSN / EAN :
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978-1-5230-8661-0
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Format:
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xiv, 246 p / 24 cm
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Bibliography note:
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Includes bibliographical references and index
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Languages:
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English
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Class number:
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HF5415.1255
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Subjects:
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Branding (Marketing)
;
Customer relations
;
Product management
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Description:
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"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"--
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Format :
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In print
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=11469
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