| Title: | Change by design : how design thinking transforms organizations and inspires innovation / |
| Authors: | Tim Brown, Author ; Barry Katz, Author |
| Material Type: | eBook |
| Edition statement: | 1st ed. |
| Publisher: | [S.l.] : Harper Business, 2019 |
| ISBN / ISSN / EAN : | 978-0-06-176608-4 |
| Format: | 1 online resource (viii, 264 p.) / ill. |
| Languages: | English |
| Class number: | HD58.8 |
| Subjects: | Corporate reorganizations ; Reengineering (Management) |
| Description: |
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. |
| Format : | Online |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=11709 |
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