| Title: | The effective use of market research : how to drive and focus better business decisions |
| Authors: | Robin Birn, Author |
| Material Type: | eBook |
| Edition statement: | 4th ed. |
| Publisher: | [S.l.] : Kogan Page, 2004 |
| ISBN / ISSN / EAN : | 978-0-7494-4200-2 |
| Format: | 1 online resource (256 p.) |
| Languages: | English |
| Subjects: | Decision making ; Marketing research ; Strategic planning ; Success in business |
| Description: | The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. |
| Format : | Online |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=11729 |
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