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Title:
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Research methods for business students
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Authors:
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Mark Saunders ;
Philip Lewis ;
Adrian Thornhill
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Material Type:
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book
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Edition statement:
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5th ed
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Publisher:
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[S.l.] : FT/Prentice Hall, 2009
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ISBN / ISSN / EAN :
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978-0-273-71686-0
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Format:
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xxxi, 614 p. / col. ill. / 27 cm
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Bibliography note:
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Includes bibliographical references (p. 561-572) and index.
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Languages:
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English
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Class number:
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HD30.4
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Subjects:
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Business--Research--Data processing
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Description:
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The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Format :
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In print
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=1195
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