|Title:||Managing cultural differences : effective strategy and execution across cultures in global corporate alliances|
|Publisher:||[S.l.] : Elsevier Science, 1998|
|ISBN / ISSN / EAN :||080427626|
|Bibliography note:||Includes bibliographical references and index|
Breakthrough findings and approaches on how to successfully execute global corporate alliances across cultural differences. Based on an innovative 5-year research at The Wharton School, combining academic rigor and the pragmatic insight from recognized industry leaders around the world.
"Dr Morosini's research takes a radical view of the complex arena of global partnerships. In articulate style he outlines both the negative and positive aspects, as well as meticulously examining the key links of many such corporate alliances. He clearly illustrates that national cultural differences are not necessarily detrimental to performance and stresses that a company's "execution orientation" can become a major competitive advantage in global mergers and acquisitions, joint ventures and alliances. With the number of M&As set to continue well into the next century, Dr Morosini's significant findings can become a benchmark for any company seeking to become part of a global corporate alliance."
Jan Leschly, Chief Executive, SmithKline Beecham
Copies in the Library (1)
|Barcode||Call number||Media type||Location||Section||Status||Donated by||Digital Bookplate|
|006101||HD62.4.M675 1998||Book||ISU Library||Main collection||Available|