| Title: | The marketing of nations : a strategic approach to building national wealth |
| Authors: | Philip Kostler ; Somkid Jatusripitak ; Suvit Maesincee |
| Material Type: | book |
| Publisher: | [S.l.] : The Free Press, 1997 |
| ISBN / ISSN / EAN : | 978-0-684-83488-7 |
| Size: | 24 cm |
| Bibliography note: | Includes bibliographical references and index |
| Languages: | English |
| Subjects: | Economic development ; Economic policy ; Industrial policy--Japan |
| Description: |
"This is a pathbreaking contribution -at the frontier and interstices of economic development, international economics and national marketing strategies for optimal economic performance. A great accomplishment." Subbiah Kannapan, Professor of Economics, Michigan State University "The nations that commit to marketing themselves as the authors urge will vastly increase the size of their economic pie and the world they serve." Robert W. Galvin, Chairman of the Executive Committee, Motorola Inc. "The authors offer the world's leaders a road map for future prosperity. This is their most important contribution." Douglas Lamont, Managing Director, Douglas & Associates |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=3714 |
Copies in the Library (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 006821 | HD75.K697 1997 | Book | ISU Central Campus library | Closed-stack | Available |
