| Title: | Cross-cultural business behavior : marketing, negotiating and managing across cultures |
| Authors: | R. Gesteland |
| Material Type: | book |
| Edition statement: | 2nd ed |
| Publisher: | [S.l.] : Copenhagen Business School Press, 1999 |
| ISBN / ISSN / EAN : | 978-87-16-13428-8 |
| Size: | 2282 p. / 4 cm |
| Bibliography note: | Includes bibliographical references |
| Languages: | English |
| Subjects: | Business etiquette ; Export marketing ; Intercultural communication ; National characteristics ; Negotiation in business |
| Description: | The second edition is an enhanced version of the original book, a practical guide for international business people who sell, manage and negociate across cultures. Written in clear, easily understandable English, "Cross-cultural business behavior" is based on the author's 35 years of hands-on experience doing business in 55 different countries. |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=3940 |
