Title:
|
Cross-cultural business behavior : marketing, negotiating and managing across cultures
|
Authors:
|
R. Gesteland
|
Material Type:
|
book
|
Edition statement:
|
2nd ed
|
Publisher:
|
[S.l.] : Copenhagen Business School Press, 1999
|
ISBN / ISSN / EAN :
|
978-87-16-13428-8
|
Size:
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2282 p. / 4 cm
|
Bibliography note:
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Includes bibliographical references
|
Languages:
|
English
|
Subjects:
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Business etiquette
;
Export marketing
;
Intercultural communication
;
National characteristics
;
Negotiation in business
|
Description:
|
The second edition is an enhanced version of the original book, a practical guide for international business people who sell, manage and negociate across cultures. Written in clear, easily understandable English, "Cross-cultural business behavior" is based on the author's 35 years of hands-on experience doing business in 55 different countries.
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=3940
|