|Title:||Managing global innovation : uncovering the secrets of future competitiveness|
|Authors:||Roman Bouteiller ; Olivier Gassmann ; Maximilian von Zedtwitz|
|Edition statement:||2nd rev. ed|
|Publisher:||New York, NY : Springer, 2000|
|ISBN / ISSN / EAN :||978-3-540-66832-9|
|Bibliography note:||Includes bibliographical references and indexes|
|Subjects:||Competition, international ; Technological innovations--Management|
"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlived by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, transform and implement new technology in an expanding marketplace. This will be intriguing to both the industry and the academic world. The lessons learned are invaluable.
The book is a real tour de force, probably destined to become a standard in this field for some time to come."
Professor Jeff Huang, Harvard University
Copies in the Library (2)
|Barcode||Call number||Media type||Location||Section||Status|
|007339||T173.8.B69 2000||Book||ISU Central Campus library||Main collection||Available|
|007340||T173.8.B69 2000||Book||ISU Central Campus library||Main collection||Available|