|Title:||Business economics : theory and application|
|Publisher:||[S.l.] : Butterworth-Heinemann, 2001|
|ISBN / ISSN / EAN :||978-0-7506-4454-9|
|Bibliography note:||Includes bibliographical references and index|
|Subjects:||Business ; Economics|
"Business economic: theory and application" is an accessible text that is easy to read and unlike many economics textbooks is not at all off-putting or frightening. It focuses on the real world of business and how this relates to economics.
The links to business are far more intrinsic than in other business economics textbooks where a business "flavour" is simply added to traditional economic theory. This book provides an in-depth jargon-free analysis, particularly relevant for level one courses, wether semester or term based. A variety of case studies and questions are used throughout the text, both to illustrate key points and for use in seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and reinforce the learning process.
"Business economics: theory and application" also enables the reader to understand the business news in the media.
Copies in the Library (1)
|Barcode||Call number||Media type||Location||Section||Status|
|009158||HF5550.H37 2001||Book||ISU Central Campus library||Closed-stack||Available|