| Title: | Advertising, promotion, and other aspects of integrated marketing communications |
| Authors: | Terence A. Shimp |
| Material Type: | book |
| Publisher: | [S.l.] : South-Western Cengage Learning, 2010 |
| ISBN / ISSN / EAN : | 978-0-324-59360-0 |
| Size: | xx, 668 p. / ill. (some col.) / 29 cm |
| Bibliography note: | Includes bibliographical references and indexes. |
| Languages: | English |
| Class number: | HF5415.13 |
| Subjects: | Advertising ; Communication in marketing ; Direct marketing ; Marketing ; Sales promotion |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=511 |
Copies in the Library (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 011506 | HF5415.13.S55 2010 | Book | ISU Central Campus library | Main collection | Available |
