Title: | Advertising, promotion, and other aspects of integrated marketing communications |
Authors: | Terence A. Shimp |
Material Type: | book |
Publisher: | [S.l.] : South-Western Cengage Learning, 2010 |
ISBN / ISSN / EAN : | 978-0-324-59360-0 |
Size: | xx, 668 p. / ill. (some col.) / 29 cm |
Bibliography note: | Includes bibliographical references and indexes. |
Languages: | English |
Class number: | HF5415.13 |
Subjects: | Advertising ; Communication in marketing ; Direct marketing ; Marketing ; Sales promotion |
Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=511 |
Copies in the Library (1)
Barcode | Call number | Media type | Location | Section | Status |
---|---|---|---|---|---|
011506 | HF5415.13.S55 2010 | Book | ISU Central Campus library | Main collection | Available |