| Title: | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant |
| Authors: | W. Chan Kim ; Renee Mauborgne |
| Material Type: | book |
| Publisher: | [S.l.] : Harvard Business School Press, 2005 |
| ISBN / ISSN / EAN : | 978-1-59139-619-2 |
| Size: | xv, 240 p. / ill. / 25 cm |
| Bibliography note: | Includes bibliographical references (p. [223]-229) and index |
| Languages: | English |
| Class number: | HF5415.153 |
| Subjects: | Market segmentation ; Marktsegmentatie ; New products ; Produits nouveaux ; Segmentation du marche ; Strategisch management |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=6587 |
Copies in the Library (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 010562 | HF5415.153.K56 2005 | Book | ISU Central Campus library | Closed-stack | Available |
