
Title: | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant |
Authors: | W. Chan Kim ; Renee Mauborgne |
Material Type: | book |
Publisher: | [S.l.] : Harvard Business School Press, 2005 |
ISBN / ISSN / EAN : | 978-1-59139-619-2 |
Size: | xv, 240 p. / ill. / 25 cm |
Bibliography note: | Includes bibliographical references (p. [223]-229) and index |
Languages: | English |
Class number: | HF5415.153 |
Subjects: | Market segmentation ; Marktsegmentatie ; New products ; Produits nouveaux ; Segmentation du marche ; Strategisch management |
Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=6587 |
Copies in the Library (1)
Barcode | Call number | Media type | Location | Section | Status | Donated by | Digital Bookplate |
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010562 | HF5415.153.K56 2005 | Book | ISU Library | Main collection | Available |