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Title:
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The 7 triggers to yes : the new science behind influencing people's decisions
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Authors:
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Russell H. Granger
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Material Type:
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book
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Publisher:
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New York : McGraw-Hill, 2008
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ISBN / ISSN / EAN :
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978-0-07-154437-5
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Format:
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xviii, 249 p. / ill. / 24 cm
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Bibliography note:
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Includes index.
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Languages:
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English
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Class number:
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HF5718
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Subjects:
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Business communication--Psychological aspects
;
Management--Psychological aspects
;
Persuasion (Psychology)
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Description:
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The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.
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Format :
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In print
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=6942
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