| Title: | Strategic public relations management : planning and managing effective communication programs |
| Authors: | E. Weintraub Austin ; Bruce. E. Pinkleton |
| Material Type: | book |
| Edition statement: | 2nd |
| Publisher: | [S.l.] : Lawrence Erlbaum Associates, 2006 |
| Series: | LEA'S communication series |
| ISBN / ISSN / EAN : | 978-0-8058-5380-3 |
| Format: | xii, 411 p. / ill. / 24 cm |
| Bibliography note: | Includes bibliographical references and index |
| Languages: | English |
| Class number: | HD59 |
| Subjects: | Management |
| Description: |
Chapters in the book cover critical topics as: - Creating a framework for planning; - Identifying the elements of a campaign; - Determining research needs and developing the research plan; - Gathering useful data for strategic guidance; - Making research decisions; and - Applying theory to professional practice. |
| Format : | In print |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=7011 |
Holdings (1)
| Barcode | Call number | Section | Status | Donated by | Digital bookplate |
|---|---|---|---|---|---|
| 011212 | HD59.W44 2006 | Main collection | Available |
