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Title:
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Seeing what's next : using the theories of innovation to predict industry change
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Authors:
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Clayton M. Christensen, Author ;
Scott D. Anthony, Author ;
Erik A. Roth, Author
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Material Type:
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book
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Publisher:
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[S.l.] : Harvard Business School Press, 2004
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ISBN / ISSN / EAN :
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978-1-59139-185-2
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Format:
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xxxix, 312 p. / ill. / 25 cm
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Bibliography note:
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Includes bibliographical references and index.
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Languages:
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English
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Class number:
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HD30.28
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Subjects:
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Business forecasting
;
Business planning
;
Technological innovations--Forecasting
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Description:
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When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
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Format :
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In print
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=8275
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