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Title:
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Social network analysis in telecommunications
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Authors:
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Carlos Andre Reis Pinheiro, Author
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Material Type:
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book
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Publisher:
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Hoboken, N.J. : John Wiley & Sons, 2011
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Series:
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Wiley and SAS business series
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ISBN / ISSN / EAN :
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978-0-470-64754-7
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Format:
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xx, 284 p. / ill. / 24 cm
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Bibliography note:
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Includes bibliographical references (p. 273-276) and index.
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Languages:
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English
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Class number:
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HE7631
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Subjects:
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Customer relations--Technological innovations
;
Social networks
;
Telecommunication--Customer services
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Description:
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A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers. Provides the groundwork for defining social network analysis. Defines the tools that can be used to address social network problems.
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Format :
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In print
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=8288
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