| Title: | The whuffie factor |
| Authors: | Tara Hunt, Author |
| Material Type: | book |
| Edition statement: | 1st ed. |
| Publisher: | New York : Crown Business, 2009 |
| ISBN / ISSN / EAN : | 978-0-307-40950-8 |
| Size: | viii, 312 p. / 22 cm |
| Languages: | English |
| Class number: | HD69.S8 |
| Subjects: | Business networks ; Online social networks ; Social networks ; Success ; Success in business |
| Description: | Everyone has heard about using blogs and social networks such as Facebook and Twitter to grow a huge customer base--but how do you do it? Money isn't the capital of choice in online communities, it is whuffie--social capital--and how to raise it is at the heart of this book, which provides businesspeople with a strategic map and specific tactics. Without whuffie, any recommendations you make will be seen as spam--met with negative reactions and a loss of social capital. By connecting with your customers through community interaction, you'll raise your social capital, create demand, and sell more product. With great stories of online business successes and cautionary tales of major missteps, Tara Hunt reveals how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for 21st-century online success. |
| Contents note: | 1. How to be a social capitalist 2. The power of community marketing 3. Turn the bullhorn around and create continuous conversations with customers 4. Building whuffie by listening to and integrating feedback 5. Become part of the community you serve 6. Depositing into and withdrawing from your whuffie account 7. Be notable : eleven ways to create amazing customer experiences 8. Embrace the chaos 9. Find your higher purpose 10. Whuffie IRL |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=8476 |
Copies in the Library (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 012628 | HD69.S8.H86 2009 | Book | ISU Central Campus library | Main collection | Available |
