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Title:
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Conquering global markets : secrets from the world's most successful multinationals /
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Authors:
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Nancy Hubbard, Author
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Material Type:
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book
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Publisher:
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Cham : Palgrave Macmillan, 2013
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ISBN / ISSN / EAN :
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978-0-230-29355-7
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Format:
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xi, 228 pages / ill. / 24 cm
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Bibliography note:
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Includes bibliographical references (pages 202-215) and index
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Languages:
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English
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Class number:
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HD2755.5
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Subjects:
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Globalization--Economic aspects
;
International business enterprises
;
Strategic alliances (Business)
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Description:
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Contents note:
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The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Nonequity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond
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Format :
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In print
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=9112
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