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Title:
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Marketing the moon : the selling of the Apollo lunar program /
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Authors:
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David Meerman Scott, Author ;
Richard Jurek, Author
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Material Type:
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book
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Publisher:
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Cambridge, MA : The MIT Press, 2014
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ISBN / ISSN / EAN :
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978-0-262-02696-3
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Size:
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xiii, 130 p. / ill. (some col.) / 25 x 29 cm
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Bibliography note:
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Includes bibliographical references (pages 126-129)
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Languages:
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English
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Class number:
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TL789.8.U6
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Subjects:
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Moon--Exploration
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Project Apollo (U.S.)
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Project Apollo (U.S.)--Public relations--History
;
Space flight to the moon
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Space flight to the moon--Press coverage
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United States. National Aeronautics and Space Administration--Public relations
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Keywords:
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space marketing
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Description:
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In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program
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Contents note:
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A modern-day Columbia: fiction makes a giant leap -- NASA brand journalism: finding a voice -- An unprecedented public relations partnership: NASA and industry -- The whole world is watching: live TV on Apollo -- Lunar day: broadcasting, the press, and Apollo 11 -- In a different orbit: the astronauts as celebrities -- The Apollo roadshow: moonwalkers and moon rocks -- "So, where to now, Columbus?": the end of the Apollo era
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Permalink:
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https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=9193
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