| Title: | Bridging the culture gap : a practical guide to international business communication / |
| Authors: | Penny , Author ; Chris J. Fox, Author |
| Material Type: | eBook |
| Edition statement: | 2nd ed. |
| Publisher: | [S.l.] : Kogan Page, 2008 |
| Series: | Gale virtual reference library |
| Format: | 1 online resource (xiv, 202 p.) |
| Bibliography note: | Includes bibliographical references (pages 191-195) and index |
| Languages: | English |
| Class number: | HF5389 |
| Subjects: | Business communication ; Business etiquette ; Intercultural communication ; National characteristics |
| Description: | Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style points count. Don't Be Such a Scientist delivers the message that 'scientists need artists'. Randy Olsen delves into the principle of 'arouse and fulfil', suggesting that while scientists are great with the fulfilment part, the power of art can help arouse the interest of the broader audience. Drawing on communication theory, storytelling dynamics, and his own observations from a career in science, Olson makes the case that while accuracy is forever important, a priority must be made by the science community to grab the public's attention |
| Contents note: | Interpreting the party line -- Knowing your place -- Knowing the limits -- Knowing the form -- Making presentations -- Making deals -- Making yourself understood in English -- Knowing yourself |
| Format : | Online |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=9356 |
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