| Title: | How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market / |
| Authors: | Mark Payne, Author |
| Material Type: | book |
| Edition statement: | First edition. |
| Publisher: | New York : Crown Business, 2014 |
| ISBN / ISSN / EAN : | 978-0-8041-3873-4 |
| Format: | 289 pages / 25 cm |
| Bibliography note: | Includes index |
| Languages: | English |
| Class number: | HD53 |
| Subjects: | Creative ability in business ; Marketing ; New products--Management |
| Description: | The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth |
| Format : | In print |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=9545 |
Holdings (1)
| Barcode | Call number | Section | Status | Donated by | Digital bookplate |
|---|---|---|---|---|---|
| 013284 | HD53.P39 2014 | Main collection | Available |
