| Title: | Spin-off as a marketing tool in China |
| Authors: | Eryi Xu, Author |
| Material Type: | ISU Individual Project |
| Publisher: | Illkirch-Graffenstaden (France) : International Space University, 2016 |
| Format: | 1 electronic resource (v, 41 p.) / col. ill. |
| Bibliography note: | Includes bibliographical references |
| Languages: | English |
| Description: | Emerging countries are coping with many economic challenges and therefore a number of financial priorities. In order to bring space applications higher on the priority list, it is therefore of paramount importance to convince decision makers about the economic return of such space investments. One of the obvious instruments are spin-offs from the space sector, as many of those contribute to solving economic problems linked to health, water and food, disaster management and even detection of vector driven diseases. In this paper the case of China is used as a very applicable example. China has developed a strong space sector and manages space technologies well. A natural knowledge transfer to other sectors is still in an early stage. In this case, benchmarking such as the use of spin-off in established countries will be applied and lessons learnt for China will be given. As a benchmark, spin-off approaches and results in other countries, with extensive experience in this field, are given in this paper. |
| ISU program : | Master of Space Studies |
| Format : | Online |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=9811 |
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 Xu, Eryi_IPR (8.49MB) Adobe Acrobat PDF |
