| Title: | All in startup : launching a new idea when everything is on the line / |
| Authors: | Diana Kander, Author |
| Material Type: | eBook |
| Publisher: | Hoboken, N.J. : John Wiley & Sons, 2014 |
| ISBN / ISSN / EAN : | 978-1-118-85776-2 |
| Format: | 1 online resource (xviii, 284 p.) |
| Languages: | English |
| Class number: | HB615 |
| Subjects: | Entrepreneurship ; New business enterprises |
| Description: | "A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"-- |
| Format : | Online |
| Permalink: | https://isulibrary.isunet.edu/index.php?lvl=notice_display&id=9858 |
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