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Hungry start-up strategy : creating new ventures with limited resources and unlimited vision /

Peter S. Cohan, Author | San Francisco : Berrett-Koehler Publishers | 2012

Cohan's strategic model focuses on six decision points where the strategy for small companies is radically different than that for large compenies: 1. Setting Goals, 2. Picking Markets, 3. Raising Capital, 4. Building Teams, 5. Gaining Market Sh[...]

Show me the money : how to determine ROI in people, projects, and programs

Jack J. Phillips, Author ; Patricia Pulliam Phillips, Author | San Francisco : Berrett-Koehler Publishers | 2007

From IT to HR, from boardroom to shop floor, increased accountability for achieving high-value results for new initiatives is increasing in every organization and department. Now the world's leading experts on ROI distill their years of experien[...]

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