LIBRARY

  sorted by (Relevance descending, Publishing year descending) 

Building brand communities : how organizations succeed by creating belonging /

Carrie Melissa Jones, Author ; Charles H. Vogl, Author | Oakland, CA : Berret-Koehler Publishers | 2020

"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer an[...]

The orbital perspective : lessons in seeing the big picture from a journey of seventy-one million miles /

Ron Garan, Author | Oakland, CA : Berret-Koehler Publishers | 2015

For astronaut Ron Garan, living on the International Space Station was a powerful, tranformative experience - one that he believes holds the key to solving our problems here on Earth. Garan vividly conveys what it was like learning to work with [...]