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Strategic public relations management : planning and managing effective communication programs

E. Weintraub Austin ; Bruce. E. Pinkleton | [S.l.] : Lawrence Erlbaum Associates | LEA'S communication series | 2006

Chapters in the book cover critical topics as: - Creating a framework for planning; - Identifying the elements of a campaign; - Determining research needs and developing the research plan; - Gathering useful data for strategic guidance; - Making[...]

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Communications satellites : global change agents

Joseph N. Pelton, Editor ; Robert J. Oslund, Editor ; Peter Marshall, Editor | [S.l.] : Lawrence Erlbaum Associates | Telecommunications | 2004

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Telecommunications politics : ownership and control of the information highway in developing countries

Joseph D. Straubhaar, Editor ; Johannes M. Bauer, Editor ; Bella Mody, Editor | [S.l.] : Lawrence Erlbaum Associates | Telecommunications | 1995

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